I am a Visiting Research Fellow at the Informatics Department, University of Sussex and an Assistant Professor at the Faculty of Business and Information Technology, University of Ontario Institute of Technology (UOIT) in Canada. Prior to joining UOIT, I completed my Ph.D. at the University of Sussex, where I explored triangulation of physiological measurements with other user research methodologies to gain a better understanding of video games player experience.

I have collaborated with the game industry as a Games User Researcher, where I worked on pre- and post-release evaluation of various titles such as: Crysis 2, Split/Second Velocity, Brink, Buzz! Quiz World and Sony’s Wonderbook as well as a range of unannounced projects on all platforms. Currently, I am the User Research Director at the Execution Labs (Montreal).  

I also have a Hardware engineering background.

You can follow me on twitter: @Pejman_MB


Visiting Research Fellow - Department of Informatics - University of Sussex - Brighton - UK

Assistant Professor - Faculty of Business and IT - UOIT - Oshawa - Canada 

CNI member of GRAND Research Network Canada


Community and Business

Professional Memberships:


DiGRA (Digital Games Research Association)

ECREA (European Communication Research and Education Association)

GRAND Research Network


  • PhD Informatics (University Of Sussex, 2013)
  • MSc Information Technology for E-Commerce (University Of Sussex, 2008)
  • B.Eng Computer Hardware (2003)

Other Qualifications:

  • Postgraduate Certificate in Teaching for Higher Education (University Of Sussex, 2014)
  • Fellow of the Higher Education Academy (2014)
  • Associate of the Higher Education Academy (2011)
  • Training and Assessment (TAA Certificated by the New South Wales Technical and Further Education Commission, Australia, 2009)
  • Intensive Business Skills (Certificated by the University of Brighton, 2008)


Director of Games User Research - Execution Labs, Montreal, Jan 2015 - present. 

Co-organiser of the Games User Research related workshops/courses at CHI 2013, CHI 2014, CHI 2015 and CHI PLAY.

Video Games User Researcher - Player Research, Brighton, Jan 2013 - July 2013.

Teaching Assistance, School of Engineering and Informatics, University of Sussex, Jan 2010 - May 2013.

Visiting Researcher at the University of Ontario Institute of Technology, HCI + Game Science Group. Feb 2012 - Dec 2012.

Video Games User Researcher - Vertical Slice, Sussex Innovation Centre, Brighton, Oct 2009 - Dec 2011.

Co-organiser of HCT Seminar Series, University of Sussex, Oct 2009 - Oct 2010.

Other Activities:

PADI Rescue Scuba Diver


Last update: June 2014