In today’s dynamic business environment, the quest for competitive advantage becomes ever more difficult. Industries are merging, home markets are global, customers and suppliers become partners, and the ability to innovate remains one of the few qualities firms can sustainably rely on.
In this context, small as well as large companies need to acquire tools to systematically analyze the industrial ecosystem, understand the policy environment and swiftly adapt to change. The ability to tap into global pockets of knowledge and to integrate new ideas from diverse countries, cultures and stakeholders becomes a critical prerequisite for success, as companies experiment with new corporate structures, coordination and control mechanisms and establish partnerships with external players.
The Business and Enterprise Group addresses these pertinent needs by conducting research that is into today’s practical challenges and seeks to contribute to debates with businesses and policy makers. Our research is driven by the desire to develop new perspectives and rigorous methodologies that further inspire thoughtful scholarship. Spanning International Business, Strategy, Entrepreneurship and Marketing, the work of our academic faculty members combines world-class research and teaching excellence.
Research by the Business and Enterprise group is predominantly empirical and is conducted in a variety of diverse contexts, such as emerging and mature economies, in small entrepreneurial and large multinational companies, and with CEOs as well as end consumers. By presenting our academic research regularly at international academic conferences and publishing in the top academic journals, we seek to contribute to the academic discourse, and also engage actively with business leaders and policy makers to disseminate our findings. To this end, faculty members play an active role in professional societies and international conferences, such as the organization of the European Academy of International Business Annual Meeting in 2012 (EIBA), and host events with industry leaders.