Dr Marv Khammash
|Post:||Lecturer in Marketing (Business and Management)|
|Location:||Jubilee Building Nab-219|
|International:||+44 1273 877293|
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Marv worked in the industry for several years after completing his first degree. He then continued his education and earned an MA in Marketing from the University of Nottingham. Thereafter, Marv obtained his PhD from the University of Manchester (Manchester Business School), where he also taught Marketing modules and won a World wide Universities Network (WUN) award that funded his research scholarship at the University of Washington (USA).
Dr. Khammash worked at Bangor University (Wales) and held a number of visiting appointments at various other universities such as; London School of Economics, King’s College London, Braunschweig University (Germany) and Henan University of Science & Technology (China).
He has published his research in academic journals such as; Journal of Business Research, Journal of Marketing Management, International Journal of Information Management and Journal of Enterprise Information Management.
Dr. Khammash presented his research at international conferences such as; INFORMS, EMAC, AM & ESOMAR.
He is currently a member of the Institute for Operations Research and Management Sciences (INFORMS), European Marketing Academy (EMAC), Academy of Marketing (AM), Higher Education Academy (HEA), Marketing Science Institute (MSI) and Internet Society (ISOC).
For further info, please check his Linkedin profile: http://www.linkedin.com/in/drmkuk
University Lecturer in Marketing
Acting Head of Marketing Subject Group
BSc, MA (Nott), PhD (Manc), PGCertHE (Wales), FHEA, MAM
Community and Business
Current and Previous Activities:
Deputy Director of forTANK.
Marketing Coach, Aber-Bangor Skills Centre.
Academic Manager of a consultancy team working with an online retailer, Damart.com.
Marketing Advisor to an Internet start-up company, Oopus.com.
Marketing Specialist and Participating Member of ACE (Academic Centre of Enterprise - Enterprise by Design), Wales.
IBM National Universities Business Challenge Coordinator for Bangor University (Wales).
Marketing Advisor to an Internet start-up company, Capsool.com.
External Project Researcher, Ciao.co.uk.
Research Citation Impact: H-Index: 3, Total citations: 27
General Research Interest: Interactive Marketing
Specific Research Interests: Consumer Behavior, Marketing Communication, Pharmaceutical Marketing & Marketing Forecasting
Postgraduate Level: Buyer Behaviour, Marketing Research & International Marketing Communication
Undergraduate Level: Marketing Research
Please e-mail me to book an appointment.
Khammash, Marv, Breitsohl, J and Griffiths, G (2013) Online complaint communication strategy: an integrated management framework for e-businesses. In: E-business strategic management: research handbook. Springer Publishing House. (In Press)
Khammash, Marv and Burton, Jamie (2012) Why do people read reviews posted on consumer-opinion portals? In: New Developments in Online Marketing. Key Issues in Marketing . Routledge, Abingdon and New York. ISBN 9780415628877 (In Press)
Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2012) Managing negative epinion-leaders: a personality-based model of silver surfers' E-WOM. In: Marketing to Citizens: Going Beyond Customers and Consumers, 22-25 May 2012, Lisbon, Portugal.
Mehl, Miriam, Khammash, Marv and Griffiths, Gareth (2012) We belong together: the effect of online community identification and brand-related WOM. In: Marketing to Citizens: Going Beyond Customers and Consumers, 22-25 May 2012, Lisbon, Portugal.
Buxton, Samantha, Khammash, Marv, Stern, Phillip and Nikolopoulos, Kostas (2011) Modelling and forecasting pharmaceutical lifecycles. In: International Forecasting Conference, 27-29 June 2011, Prague.
Griffiths, Gareth, Westmoreland, Peter, Khammash, Marv and Parry, Sara (2011) Marketing the 'silver bullet': the online perceptions of mature consumers in the UK. In: The Day After: Inspiration, Innovation, Implementation, 24-27 May 2011, Ljubliana, Slovenia.
Breitsohl, Jan, Eschweiler, Tanja, Khammash, Marv and Parry, Sara (2011) Redefining Online Shopping Clusters: A Cross-Cultural Analysis of Western Demographics, Attitudes and Behaviour. In: The Day After: Inspiration, Innovation, Implementation, 24-27 May 2011, Ljubliana, Slovenia.
Khammash, Marv and Griffiths, Gareth Harvard (2011) 'Arrivederci ciao.com, buongiorno bing.com' - electronic word-of-mouth (eWOM), antecedences and consequences. International Journal of Information Management, 31 (1). pp. 82-87. ISSN 0268-4012
Qureshi, Ibrahim Zafar, Khammash, Marv and Nikolopoulos, K (2011) Turning artificial neural networks into a marketing science tool: modeling and forecasting the impact of sales promotions. In: 3rd International Conference on Agents and Artificial Intelligence, 28-30 January 2011, Rome, Italy.
Breitsohl, Jan, Griffiths, Gareth and Khammash, Marv (2010) Complaining online: How e-businesses should manage perceptions and Electronic Word of Mouth. In: EBES International Conference, 28-30 October 2010, Athens, Greece.
Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2010) Company complaint responses: Perceptions and perspectives of online credibility. In: IADIS International Conference on E-Commerce, 28-30 July 2010, Freiburg, Germany.
Mikheeva, Alexandra, Khammash, Marv, Altunbas, Yener and Jones, Rosalind (2010) Marketing in the Music Industry: Assessment of reality-TV show-facilitated marketing. In: 39th EMAC Conference: The Six Senses - The Essentials of Marketing, 1-4 June 2010, Copenhagen, Denmark.
Khammash, Marv, Burton, J and Nikolopoulos, K (2010) Viral marketing and online customer loyalty. Journal of Marketing Management, 26 (3/4). pp. 230-255. ISSN 0267-257X
Burton, Jamie and Khammash, Marv (2010) Why do people read reviews posted on customer-opinion portals. Journal of Marketing Management, 26 (3-4). pp. 230-255. ISSN 0267-257X
Khammash, Marv, Jones, C, Goodman, J, Gittins, R, Paxman, L and Laurent, X (2010) Attractions of Snowdonia - new media project. Project Report. The Management Centre, Bangor.
Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2010) E-business complaint management: perceptions and perspectives of online credibility. Journal of Enterprise Information Management, 23 (5). pp. 653-660. ISSN 1741-0398
Breitsohl, Jan and Khammash, Marv (2009) Self-Product Congruence: Image Perceptions of Postmodern Outdoor-Apparel Consumers in e-Communities. In: IADIS International Conference e-Commerce 2009, 19-21 June 2009, Algarve, Portugal.
Parry, Sara, Kupiec-Teahan, Beata, Jones, Rosalind and Khammash, Marv (2009) Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach. In: 38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?, 26-29 May 2009, Nantes, France.
Khammash, Marv, Parry, Sara and Jones, Rosalind (2009) Electronic Word-of-Mouth: Why do Consumers Read Product Reviews in Online Opinion Platforms? A Quantitative Study from the UK. In: 38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?, 26-29 May 2009, Nantes, France.
Khammash, Marv (2008) Electronic Word-of-Mouth: antecedents of reading customer reviews in online opinion platforms: a quantitative study from the UK market. In: IADIS International Conference on WWW/Internet 2008, 13-15 October 2008, Freiburg, Germany.