Biography

Marv worked in the industry for several years after completing his ‎first ‎degree. He then continued his education and earned an MA ‎in ‎Marketing from the University of Nottingham. Thereafter, ‎Marv ‎obtained his PhD from the University of Manchester ‎‎(Manchester ‎Business School), where he also taught Marketing ‎modules and won a ‎World wide Universities Network (WUN) award ‎that funded his ‎research scholarship at the University of ‎Washington‎ (USA).‎

Dr. Khammash worked at Bangor University (Wales) and held ‎a ‎number of visiting appointments at various other universities such ‎as; ‎London School of Economics, King’s College ‎London, ‎Braunschweig ‎University (Germany) and Henan University of Science ‎& Technology ‎‎(China).‎

He has published ‎his research in academic journals such as; Journal ‎of ‎Business Research, Journal of ‎Marketing ‎Management, ‎International ‎Journal of Information ‎Management and ‎Journal of Enterprise ‎Information Management.‎

Dr. Khammash ‎presented his research at international ‎conferences such as; INFORMS, EMAC, AM & ‎ESOMAR‎.‎

He is currently a member of the ‎European Marketing Academy (EMAC), Academy ‎of ‎Marketing (AM), Higher Education Academy ‎‎(HEA), Marketing ‎Science Institute (MSI) and Internet ‎Society ‎‎(ISOC).

For further info, please check his Linkedin profile: http://www.linkedin.com/in/drmkuk

Role

University Lecturer in Marketing

Acting Head of Marketing Subject Group

BSc, MA (Nott), PhD (Manc), PGCertHE (Wales), FHEA, MAM

Community and Business

Current and Previous Activities:‎

Deputy Director of forTANK.

Marketing Coach, Aber-Bangor Skills Centre.‎

Academic Manager of a consultancy team working with an online retailer, ‎Damart.com.‎

Marketing Advisor to an Internet start-up company, Oopus.com.‎

Marketing Specialist and Participating Member of ACE (Academic Centre of ‎Enterprise - Enterprise by Design), Wales.‎

IBM National Universities Business Challenge Coordinator for Bangor University (Wales).‎

Marketing Advisor to an Internet start-up company, Capsool.com.‎

External Project Researcher, Ciao.co.uk.‎

Research Citation Impact: H-Index: 3, Total citations: 30

‎General Research Interest: Interactive Marketing

Specific Research Interests: Consumer Behavior, Marketing Communication, Pharmaceutical Marketing ‎& Marketing Forecasting

Postgraduate Level: Buyer Behaviour, Marketing Research & International Marketing Communication

Undergraduate Level: Marketing Research

Student Consultation

Please e-mail me to book an appointment.

Khammash, Marv, Breitsohl, J and Griffiths, G (2013) Online complaint communication strategy: an integrated management framework for e-businesses. In: E-business strategic management: research handbook. Springer Publishing House. (In Press)

Khammash, Marv and Burton, Jamie (2012) Why do people read reviews posted on consumer-opinion portals? In: New Developments in Online Marketing. Key Issues in Marketing . Routledge, Abingdon and New York. ISBN 9780415628877 (In Press)

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2012) Managing negative epinion-leaders: a personality-based model of silver surfers' E-WOM. In: Marketing to Citizens: Going Beyond Customers and Consumers, 22-25 May 2012, Lisbon, Portugal.

Mehl, Miriam, Khammash, Marv and Griffiths, Gareth (2012) We belong together: the effect of online community identification and brand-related WOM. In: Marketing to Citizens: Going Beyond Customers and Consumers, 22-25 May 2012, Lisbon, Portugal.

Buxton, Samantha, Khammash, Marv, Stern, Phillip and Nikolopoulos, Kostas (2011) Modelling and forecasting pharmaceutical lifecycles. In: International Forecasting Conference, 27-29 June 2011, Prague.

Griffiths, Gareth, Westmoreland, Peter, Khammash, Marv and Parry, Sara (2011) Marketing the 'silver bullet': the online perceptions of mature consumers in the UK. In: The Day After: Inspiration, Innovation, Implementation, 24-27 May 2011, Ljubliana, Slovenia.

Breitsohl, Jan, Eschweiler, Tanja, Khammash, Marv and Parry, Sara (2011) Redefining Online Shopping Clusters: A Cross-Cultural Analysis of Western Demographics, Attitudes and Behaviour. In: The Day After: Inspiration, Innovation, Implementation, 24-27 May 2011, Ljubliana, Slovenia.

Khammash, Marv and Griffiths, Gareth Harvard (2011) 'Arrivederci ciao.com, buongiorno bing.com' - electronic word-of-mouth (eWOM), antecedences and consequences. International Journal of Information Management, 31 (1). pp. 82-87. ISSN 0268-4012

Qureshi, Ibrahim Zafar, Khammash, Marv and Nikolopoulos, K (2011) Turning artificial neural networks into a marketing science tool: modeling and forecasting the impact of sales promotions. In: 3rd International Conference on Agents and Artificial Intelligence, 28-30 January 2011, Rome, Italy.

Breitsohl, Jan, Griffiths, Gareth and Khammash, Marv (2010) Complaining online: How e-businesses should manage perceptions and Electronic Word of Mouth. In: EBES International Conference, 28-30 October 2010, Athens, Greece.

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2010) Company complaint responses: Perceptions and perspectives of online credibility. In: IADIS International Conference on E-Commerce, 28-30 July 2010, Freiburg, Germany.

Mikheeva, Alexandra, Khammash, Marv, Altunbas, Yener and Jones, Rosalind (2010) Marketing in the Music Industry: Assessment of reality-TV show-facilitated marketing. In: 39th EMAC Conference: The Six Senses - The Essentials of Marketing, 1-4 June 2010, Copenhagen, Denmark.

Khammash, Marv, Burton, J and Nikolopoulos, K (2010) Viral marketing and online customer loyalty. Journal of Marketing Management, 26 (3/4). pp. 230-255. ISSN 0267-257X

Burton, Jamie and Khammash, Marv (2010) Why do people read reviews posted on customer-opinion portals. Journal of Marketing Management, 26 (3-4). pp. 230-255. ISSN 0267-257X

Khammash, Marv, Jones, C, Goodman, J, Gittins, R, Paxman, L and Laurent, X (2010) Attractions of Snowdonia - new media project. Project Report. The Management Centre, Bangor.

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2010) E-business complaint management: perceptions and perspectives of online credibility. Journal of Enterprise Information Management, 23 (5). pp. 653-660. ISSN 1741-0398

Breitsohl, Jan and Khammash, Marv (2009) Self-Product Congruence: Image Perceptions of Postmodern Outdoor-Apparel Consumers in e-Communities. In: IADIS International Conference e-Commerce 2009, 19-21 June 2009, Algarve, Portugal.

Parry, Sara, Kupiec-Teahan, Beata, Jones, Rosalind and Khammash, Marv (2009) Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach. In: 38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?, 26-29 May 2009, Nantes, France.

Khammash, Marv, Parry, Sara and Jones, Rosalind (2009) Electronic Word-of-Mouth: Why do Consumers Read Product Reviews in Online Opinion Platforms? A Quantitative Study from the UK. In: 38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?, 26-29 May 2009, Nantes, France.

Khammash, Marv (2008) Electronic Word-of-Mouth: antecedents of reading customer reviews in online opinion platforms: a quantitative study from the UK market. In: IADIS International Conference on WWW/Internet 2008, 13-15 October 2008, Freiburg, Germany.