Research

Dear Colleagues,

I am conducting an experimental study as part of my PhD research at the University of Sussex on search and purchase decision behaviour in online shopping.

I would be very grateful if you could participate in my study, but it is essential that you participate with one social contact, e.g. a friend or a relative, and you have previous experience of online shopping. 

Participation should not take more than 70 minutes and it involves an online shopping session (the experiment) and completing a 160-item questionnaire. On completion of the experiment each participant will be paid £7 for his or her time. There is also a prize draw with a chance to win an iPad Air (32 GB, WiFi worth £479).

Your participation is voluntary, it is up to you to decide whether to take part or not. If you decide to take part you are still free to withdraw at any time and without giving a reason.

In developing the experiment and the questionnaire, we found that many participants find consideration of the issues involved interesting and engaging. We encourage you to forward this request to other people you think might be interested.

This research has been approved by the Sciences and Technology Cross-Schools Research Ethics Committee (C-REC). All data collected will be anonymised and kept strictly confidential.

All experiments will take place in the Computer Graphics Centre in the Informatics Department.

If you are interested in taking part, please contact me at zk30@sussex.ac.uk