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In order to have a truly successful business, you need to provide good customer service. It is believed that 96% of unhappy customers don't ever complain; however, 91% of those simply leave and never come back. The main reason for customer churn is not price but bad customer service. Handling a business's issues in a professional and courteous manner is an essential day-to-day task.

If one of your goals for 2026 is personal or professional development, there’s a simple and meaningful way to get started.

East Sussex College Group is offering a free, fully online Level 2 in Principles of Customer Service, allowing adults to develop knowledge that is increasingly essential in the modern world.

Why Customer Service

In today’s world, the Principles of Customer Service aren’t just about policy or compliance — it’s about how we work together, support one another, and create an environment fit for the future. This nationally recognised NCFE Level 2 Certificate in Principles in Customer Service explores:

• Principles of Customer Service and Delivery
• Understanding Customers
• Understanding Employer Organisations

Whether you’re developing your career, supporting colleagues and students, working with the public, or simply wanting to deepen your understanding, this course offers practical insight you can use straight away.

Flexible learning that fits around you

The course is delivered entirely online, allowing you to study at your own pace and fit learning around work, caring responsibilities and other commitments. You’ll be supported throughout your learning journey, with guidance available as you progress through the course.

On completion, you’ll gain a Level 2 qualification and certificate from NCFE CACHE, a nationally recognised awarding body, strengthening your CV and demonstrating your commitment to inclusive values and lifelong learning.

How to enrol

Getting started is easy:

1. Visit the free online courses page:
    https://adult.escg.ac.uk/online-courses/free-elearning/
2. Select the Principles of Customer Service course
3. Complete the short online application. Please register using your @sussex.ac.uk email address.

If your thirst for knowledge includes learning something new, strengthening your professional skills, or understanding the principles of customer services, this free course could be the perfect place to start.