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NEWSPAPER READING: 1937-62
TC 61: 15 boxes
Introduction
The majority of the material in this Topic Collection was used as the basic source of information for The Press and its Readers, Art & Technics Ltd, 1949
For precise information of which surveys were used see Appendix I of The Press and its Readers
See also TC 60: Press
BOX 1: DECEMBER DIRECTIVE 1937 AND READING SURVEY NO 4 1938
61/1/A: December Directive 1937
Handwritten/typed reports by members of the Panel on reading habits (newspapers) on public transport, first three weeks of January 1938
61/1/B: Reading Survey No 4 1938
Copy of M-O Bulletin May-June 1938
Analysis of the survey
Replies to survey by members of the Panel
61/1/C-E: Reading Survey No 4 1938
Replies to Survey by members of the Panel
61/1/F: Typed Report
"Motives and Methods of Newspaper Reading" (M-O) December 1938
61/1/G: Report on the Press, 1940
Typed Ms "The Press and the Public" (chapter headings only)
Typed Ms "The Social Function of the Press" 31.10.40, various drafts. Approx 68,000 words (RF)
61/1/H:
Background material for above Ms: assorted notes, cuttings etc
BOX 2: NEWSPAPER READING QUESTIONNAIRES 1940. MAGAZINE QUESTIONNAIRES 1940-45
61/2/A: Newspaper Reading Surveys: January-April 1940
Typed survey, 6.1.40 (KB)
Handwritten survey, 22.4.40 (DH)
61/2/B: Newspaper Reading Questionnaire: May-June 1940
Typed questionnaire replies, Silvertown, Fulham (NM, MD, SS, BW)
Handwritten analysis
Typed report "Distrust of the News" 22.5.40
61/2/C: Responses to newspaper articles: July 1940
Typed/handwritten responses from the public to news stories, London (LE, NM, CF, DH)
Analysis
61/2/D: Magazine Questionnaire: March-April 1940 (repeat 1941)
Questionnaire typed on postcard
Typed/handwritten replies to questionnaire, March (KB)
Handwritten letter to (KB) from magazine shop assistant
Typed interviews with magazine/newsagent assistants (KB)
Typed preliminary report on "Magazines and Pamphlets"
Typed/handwritten analysis of trade magazines, 27.4.40 (JA)
Typed magazine and periodical sales report, 20.2.41 (DS)
61/2/E: Magazine/bookstall questionnaires 1943
Typed schedule of bookstall survey, January (TH)
Typed specimen questionnaire
Typed coding of magazines
Handwritten observations, Manchester, 31.1.43 (FM)
Handwritten replies to questionnaire, Manchester, 22.1.43 (FM)
Handwritten copy of questionnaire to newsagents, general impressions and replies to questionnaire, Fulham, 18.3.43 (NW)
61/2/F: Magazine Questionnaires 1945
Typed first and second draft of questionnaire of proposed investigation of weekly picture magazines
Typed/handwritten replies to questionnaire
BOX 3: QUESTIONNAIRES ON THE READING OF PARTICULAR NEWSPAPERS 1942
61/3/A: Daily Mirror, March 1942
Typed copy of questionnaire
Typed/handwritten replies to questionnaire, London (PJ, EG, RC, RB, LB)
Handwritten analysis sheets
Handwritten news quotas re the Daily Mirror, 26.3.42 & 28.3.43, (DB)
Handwritten notes on the Daily Mirror from the Liberal questionnaire and correlations (DB)
Handwritten notes on the Daily Mirror questionnaire (DB)
Handwritten notes on the second Daily Mirror questionnaire (DB)
Handwritten further correlations (DB)
Typed extracts from M-O diaries and directives re the Daily Mirror
61/3/B: Daily Express, June 1942
Typed report "Daily Express reading observations" M-O, 23.6.42
Typed/handwritten analysis of material collected in questionnaire (BW, DB)
Typed list of observers involved in the questionnaire, 4.6.42 (BW)
Handwritten observations on cards, London, 22.6.42 (CF)
61/3/C-D: Daily Express Questionnaire replies: June 1942
London, Luton, Bolton, Coventry, Wales, Aylesbury (MS, MT, CM, ET, VT, PJ, DH)
61/3/E: Daily Herald: July-August 1942
Typed report on "Daily Herald Readership" 2nd Draft, Sept (M-O)
Questionnaire replies, London (DH, EG, MS, CG, POL)
Typed/handwritten observations, indirects and interviews with newsagents (CM, LB, DH, POL, EG)
Analysis
61/3/F: Tribune, December 1942. Tribune and Illustrated, January 1943
Handwritten Tribune circulation lists
Typed/handwritten observations, London, December 1942(GST, CM, EW, CG)
Typed copy of Tribune questionnaire
Handwritten/typed replies to Tribune questionnaire, December 1942 (MH, CM, EW, FHB, KK)
Handwritten/typed replies to Tribune/Illustrated questionnaire January 1943, London (CM, GB, VS, MH, DE)
Analysis sheets
BOX 4: 1947, DIRECT QUESTIONING AND OBSERVATIONAL MATERIAL USED IN M-O SURVEY ON NEWSPAPER READING
61/4/A: Analysis of material, July 1947
Typed analysis of answers to 'sealed packet' sent to Panel members, 20.7.47
Handwritten summary of survey of Kent Messenger
2 pamphlets, The Reading Habit
61/4/B: Newspaper reading in Public Libraries, September 1947
Handwritten observations, London (DH, BS)
61/4/C: Observations and Follows, September 1947
Handwritten/typed observations of newspaper reading, London stations, streets and pubs (DH, RMC, LB)
61/4/D: Local newspapers, September 1947
Typed list of London and provincial weekly papers
Typed analysis of 1947 Directive (September) re local papers
Handwritten/typed observations and indirects re local papers Middlesbrough (IP), Blaina (JG), Bolton (BL)
61/4/E: Family Newspaper Reading Questionnaire (Survey 1), October 1947
Typed partially reconstructed questionnaire
Handwritten/typed questionnaire replies (BS, KB, LB, DH, RL, BL)
Handwritten observations, 19.9.47 (LB)
Handwritten notes on questionnaire
2 handwritten questionnaire replies (slightly different from above) 8.12.47 (DH)
61/4/F: Sunday Newspaper Reading Questionnaire (Survey II), November-December 1947
Handwritten questionnaire replies, London (BS, LB, IPS, RL)
BOX 5: REPLIES TO THE GRAVESEND BY-ELECTION NEWSPAPER QUESTIONNAIRE, NOVEMBER 1947: WOMEN
61/5/A: Class B, all ages
61/5/B: Class C, under 40 years old
61/5/C: Class C, 40 years and over
61/5/D: Class D, under 40 years old
61/5/E: Class D, 40 years and over
BOX 6: Replies to the Gravesend By-Election Newspaper Questionnaire, November 1947: Men
61/6/A: Class B, all ages
61/6/B: Class C, under 40 years old
61/6/C: Class C, 40 years and over
61/6/D: Class D, under 40 years old
61/6/E: Class D, 40 years and over
BOX 7: DIRECT QUESTIONNAIRE ON NEWSPAPER READING, JANUARY-FEBRUARY 1948
61/7/A: Copies of the questionnaire and instructions to Observers
Typed code list
Typed verbatim questionnaire and instructions
Copies of the questionnaires
61/7/B & C: Analysis sheets
61/7/D: Replies to the questionnaire in Putney: Area 1
Detailed and cross-off questionnaire replies (DH, IPG, BS, HT)
BOX 8: DIRECT QUESTIONNAIRE REPLIES 1948 (AS BOX 7)
61/8/A: Replies to questionnaire in Croydon: Area 2 (LB, RL, DH)
61/8/B: Replies to questionnaire in Tottenham: Area 3 (BS, IPG)
61/8/C: Replies to questionnaire in Hendon: Area 4 (KB, DH, LB)
61/8/D: Replies to questionnaire in Bolton: Area 5 (KB)
61/8/E: Replies to questionnaire in Aston: Area 6 (IPS)
61/8/F: Replies to questionnaire in Bristol: Area 7 (ML, CW)
61/8/G: Replies to questionnaire in Essex villages: Area 8 (BS)
BOX 9: MATERIAL COLLECTED FOR NEWSPAPER READING SURVEY, APRIL-MAY 1948
61/9/A: Children's Newspaper Reading, April 1948
Handwritten answers by 10-16 year old schoolgirls and boys
61/9/B: Observations in London Public Libraries, May 1948
Handwritten observations of newspaper reading (LB, DH)
(Box includes press-cuttings January-February 1948)
BOX 10: CORRESPONDENCE, ANALYSIS AND FINAL REPORT 1947-48
61/10/A: Correspondence between M-O and provincial/national newspapers, March-April 1948
61/10/B: Correspondence between M-O and JRM Brumwell and A Everett-Jones (members of the Advertising Service Guild)
Re surveys and publication of The Press and its Readers, December 1945-November 1948
Including typed draft report for the Advertising Service Guild on Readership, October 1947
Typed newspaper survey progress report, April 1948
Pamphlet "The Big Meaning of Small"-a survey on classified advertisements in evening newspapers
61/10/C: Analysis sheets of material collected for survey 1947-48
Including
- 1942 Newspaper Reading Survey
- 1947 Tottenham Library Survey (See Reading Habits (TC 20), boxes 13-14)
- 1942 & 1947 Directive
61/10/D: Handwritten, early draft report on Newspaper Reading 1947-48
61/10/E: Typed report "Newspaper Reading 1947-48"
Incomplete; finally published as The Press and its Readers
61/10/F: Galleyproofs of The Press and its Readers 1949
BOX 11: MISCELLANEOUS NEWSPAPERS COLLECTED IN NEWSPAPER READING SURVEY 1947-48
61/11/A: Daily Mirror
61/11/B: News Chronicle
61/11/C: Daily Graphic
61/11/D: The Star
61/11/E: Daily Herald
61/11/F: Daily Express
BOX 12: MISCELLANEOUS NEWSPAPERS COLLECTED IN NEWSPAPER READING SURVEY 1947-48
61/12/A: Daily Mail
61/12/B: Daily Telegraph
61/12/C: The Times
61/12/D: Daily Worker
61/12/E: Manchester Guardian
61/12/F: Evening News
61/12/G: Evening Standard
61/12/H: Local papers
BOX 13: MISCELLANEOUS SUNDAY NEWSPAPERS COLLECTED IN NEWSPAPER READING SURVEY 1947-48
BOX 14: NEWSPAPER STRIKE, APRIL 1955
61/14/A: Typed report and internal M-O material
Typed report "Newspaper Strike"
Typed quotations from Questionnaire 258 (II)
Typed analysis of 150 Londoners interviewed 15-18.4.55
Typed instructions to observers on interviewing
Quota sheets (analysis of people interviewed by various observers)
61/14/B: Replies and code sheet to Questionnaire 257, London
61/14/C-D: Replies to Questionnaire 257, London
61/14/E: Replies and code sheet to Questionnaire 258 (II), London
61/14/F: Observations and interviews with newspaper vendors
Typed/handwritten observations and interviews, London stations (JS, MT, LE)
61/14/G: Observations, indirects on attitudes to newspaper strike
Typed/handwritten (CG, DM, DLD)
61/14/H: Library questionnaire
Handwritten answers to short questionnaire
61/14/I: Emergency newspapers produced during the strike
BOX 15: Later newspaper reading surveys
61/15/A: Questionnaire and analysis of survey carried out for Odhams Press Ltd, November 1956-March 1957
Correspondence from Odhams Press Ltd to M-O re survey
3 questionnaire replies
Analysis
61/15/B: Public Opinion survey M-O 1152, September 1962
Typed instructions to investigators
Typed copy of questionnaire
Typed cards used in survey
(Box includes 4 copies of the Daily Telegraph 6.2.56)
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