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RADIO REDIFFUSION SURVEYS 1949 and 1955
TC 45: 2 boxes
BOX 1: RADIO REDIFFUSION SURVEY 1949 ; BACKGROUND MATERIAL AND INTERVIEWS
45/1/A: Rediffusion Survey 1949: Background Material
Typed correspondence between M-O and Central Rediffusion Ltd. discussing projected survey. January to April 1949
Street maps of Nottingham and Plymouth with numbered grids superimposed, showing designated areas for interviews
Typed lists of addresses to be called upon in Nottingham and Plymouth
Typed coding sheet for survey
Typed table of density of interviews per acre for target areas
Typed sample interview sheet
Typed copies of lst to 3rd pilot questionnaires
Typed copy of 4th and final questionnaire
Typed copy of survey proposals detailing object, method and cost of study, including draft 13 point questionnaire
45/1/B: Rediffusion Survey: Pilot study
Handwritten replies to 11 point questionnaire, first pilot. Eighteen replies, from 3-4.2.49 (LB, IPS)
M-O machine analysis sheets for pilot study
M-O machine percentage sheets for pilot study
Television tabulations, April 1949
45/1/C, D: Rediffusion Interviews. Nottingham 1949
Printed interview sheets with answers to questions on listening habits and use of the Radio Rediffusion system. Approx. 100: February 1949
45/1/E, F: Rediffusion Interviews. Plymouth 1949
Printed interview sheets with answers to questions on listening habits and use of the Radio Rediffusion system. Approx. 100: February 1949
BOX 2: REDIFFUSION SURVEY 1949: ANALYTICAL MATERIAL TELEVISION SURVEY 1955
45/2/A: Rediffusion Survey 1949: Analysis Sheets
M-O machine analysis sheets for Rediffusion Survey 100 sheets, 1949
45/2/B: Rediffusion Survey 1949. Percentage sheets and Radio Preference
M-O machine percentage sheets for Rediffusion Survey 100 sheets, 1949
Typed lists of radio items liked best and least. Plymouth 1949
Typed lists of radio items liked best and least. Nottingham 1949
45/2/C: Rediffusion Television Survey 1955
Typed correspondence between M-O and Rediffusion Vision Ltd with reference to survey. June 1955
Typed preliminary results of survey up to July 1955
Typed final copy of Rediffusion report covering opinions of Rediffusion staff and service, rental charges and types of TV set preferred. 15.8.55
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