University of Sussex Degree Show 08 - Media Practice and Theory

A Kind of Happiness

By: Malachi Chadwick

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Since the opening of the first department store in Newcastle in 1838, consumerism has become deeply ingrained in Western culture. Over the years, shopping has been transformed from a dull necessity into a popular leisure activity. Ask many people what they like to do in their spare time, and 'shopping' will frequently be their first response.

My fascination with this notion has resulted in 'A Kind of Happiness', a project which explores the subject from a critical standpoint. As climate change and environmental degradation become more severe, and spiralling consumer debt threatens economic stability, my project illustrates the less benign consequences of mass consumption.

The works of Chris Jordan, Brian Ulrich and Sean Gallagher have strongly influenced my project, with Ulrich's 'Copia' series providing particular inspiration. While photographs alone cannot do justice to such a complex issue, I hope that my images will draw viewers' attention to the problem, perhaps prompting further thought or research.

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Contact Email: malachichadwick@gmail.com
Website: www.malchadwick.co.uk

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The show will open with a bang on Thursday 15th May; this will be the first opportunity to see the culmination of three years hard work from the Media Practice and Theory finalists. There will be a drinks reception to kick start the evening, with a chance to view the fantastic photography and interactive projects on display throughout the building. Following this, screenings of this year's documentaries will take place at 5pm and 8pm. This will be the first chance to see the 2008 MPT films, and food and drink will continue to be served throughout the evening. This night promises to be an extraordinary showcase of talent from one of the most innovative courses on offer at the University of Sussex - definitely not one to be missed!

Due to limitations of space, we regret that the opening night is attendable by invitation only. However we welcome requests for invitations from anybody currently working in the media. If you are employed in a relevant field and would like to attend, please get in touch and we will try to arrange an invitation.

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A Kind of Happiness


By: Malachi Chadwick

My project explores the phenomenon of consumerism, offering a critical view of this very modern source of happiness, and some of its less desirable effects.

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