Public Relations (P5038)
30 credits, Level 6
This module critically evaluates key concepts in public relations. It systematically explores current theoretical and critical debates around public relations and surveys PR practice as a strategic communication function. It additionally familiarises you with the process of campaign planning, implementation and evaluation, and requires them to apply this learning in planning a campaign.
Teaching and assessment
We’re currently reviewing teaching and assessment of our modules in light of the COVID-19 situation. We’ll publish the latest information as soon as possible.
Contact hours and workload
This module is approximately 300 hours of work. This breaks down into about 24 hours of contact time and about 276 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.
This module is running in the academic year 2021/22. We also plan to offer it in future academic years. However, there may be changes to this module in response to COVID-19, or due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.
It may not be possible to take some module combinations due to timetabling constraints. The structure of some courses means that the modules you choose first may determine whether later modules are core or optional.
This module is offered on the following courses: