Researching Media and Communication (P5016)

30 credits, Level 5

Spring teaching

This module introduces you to the importance of studying research methods, enabling you to critically evaluate the work of researchers – and your own. It will also enable students to reflect on the issue of research ethics.

The module is taught through a lecture series plus seminars. The lectures cover quantitative and qualitative approaches commonly used in media and communications, such as questionnaires, content analysis, textual and visual analysis, interviewing, and ethnographic approaches.

The seminars provide you with a general training in these research methods, including research design, collection, analysis and interpretation of data.

Teaching and assessment

We’re currently reviewing teaching and assessment of our modules in light of the COVID-19 situation. We’ll publish the latest information as soon as possible.

Contact hours and workload

This module is approximately 300 hours of work. This breaks down into about 32 hours of contact time and about 268 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

This module is running in the academic year 2021/22. We also plan to offer it in future academic years. However, we are constantly looking to improve and enhance our courses. There may be changes to modules in response to student demand or feedback, changes to staff expertise or updates to our curriculum. We may also need to make changes in response to COVID-19. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.


This module is offered on the following courses: