Economic and Consumer Psychology (C8021)

15 credits, Level 6

Spring teaching

Consumer culture has become such a pervasive aspect of everyday life that it has profound psychological effects. This third year option investigates psychological processes underlying specific behaviours in economic and consumer contexts, such as money bargaining, getting into debt, and buying consumer goods (ordinary and 'compulsive'). You also examine the influence of selected mass consumer aspects on individuals' stereotypes and well-being, including wealth, materialistic values, and the impact of advertising on stereotyping and body image.

Teaching and assessment

We’re currently reviewing teaching and assessment of our modules in light of the COVID-19 situation. We’ll publish the latest information as soon as possible.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 31 hours of contact time and about 119 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We’re planning to run this module in the academic year 2020/21. However, there may be changes to this module in response to COVID-19, or due to staff availability, student demand or updates to our curriculum. It may not be possible to take some module combinations due to timetabling constraints. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.


This module is offered on the following courses: