Economic and Consumer Psychology (C8021)
15 credits, Level 6
Consumer culture has become such a pervasive aspect of everyday life that it has profound psychological effects. This third year option investigates psychological processes underlying specific behaviours in economic and consumer contexts, such as money bargaining, getting into debt, and buying consumer goods (ordinary and 'compulsive'). You also examine the influence of selected mass consumer aspects on individuals' stereotypes and well-being, including wealth, materialistic values, and the impact of advertising on stereotyping and body image.
65%: Practical (Workshop)
100%: Coursework (Essay, Group presentation, Portfolio)
Contact hours and workload
This module is approximately 150 hours of work. This breaks down into about 31 hours of contact time and about 119 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.
This module is running in the academic year 2020/21. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.
This module is offered on the following courses:
- Marketing and Management with Psychology (with a professional placement year) BSc
- Marketing and Management with Psychology BSc
- Psychology (with a professional placement year) BSc
- Psychology BSc
- Psychology with Business and Management BSc
- Psychology with Clinical Approaches BSc
- Psychology with Cognitive Science BSc
- Psychology with Criminology BSc
- Psychology with Economics BSc
- Psychology with Education BSc
- Psychology with Neuroscience BSc