Public Relations (P5038)

30 credits, Level 6

Spring teaching

You will critically explore public relations (PR) as a strategic communication function, and discusses its role in contemporary societies. You'll evaluate key concepts and debates in this discipline and it assesses real examples of PR campaigns.

You'll also gain practical experience in planning public relations campaigns, based on a real life brief.

Weekly seminars may involve:

  • hands-on practice in designing and evaluating a communications campaign
  • analysing case studies
  • participating in class debates
  • contributions by experienced PR industry guest speakers.

You will build on your communication and report-writing skills, identify solutions to communication problems, and develop an in-depth, critical understanding of public relations theory and practice.


100%: Seminar


100%: Coursework (Essay, Portfolio)

Contact hours and workload

This module is approximately 300 hours of work. This breaks down into about 24 hours of contact time and about 276 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2023/24. However, there may be changes to these modules in response to COVID-19, staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.