Innovation in the Creative Economy (961N1)
15 credits, Level 7 (Masters)
The creative economy has been a significant driver of growth in recent years, because of the role of the cultural and creative industries. You will learn the key aspects underpinning the creative economy and its main drivers, and develop a deep understanding of how innovation takes place in the creative industries. You will also learn how these innovations are commercialised. By linking theory with real-world practices, you will discover how firms and other organizations leverage creativity, innovation and technology in order to create value, and how this value is captured and marketed.
100%: Coursework (Essay, Group submission (written))
Contact hours and workload
This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.
We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2021/22. However, there may be changes to these modules in response to COVID-19, staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.