Media Audiences (816P4)

30 credits, Level 7 (Masters)

Spring teaching

On this module you will explore and evaluate the broad tradition of critical research into media audiences which has developed over the past two decades.  You will consider, through an exploration of this tradition, how we should understand the nature of media texts, and in particular how meanings, uses, (dis)pleasures and responses are produced in the complex interactions between audiences and texts, in specific social settings.  This module gives you the chance - and to develop the skills to be able - to carry out a small piece of original audience research. Key methods encountered on the module include interviews, semi-structured focus group discussions, open-ended questionnaires, respondents' letters, and participant observation.

Teaching and assessment

We’re currently reviewing teaching and assessment of our modules in light of the COVID-19 situation. We’ll publish the latest information as soon as possible.

Contact hours and workload

This module is approximately 300 hours of work. This breaks down into about 22 hours of contact time and about 278 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

This module is running in the academic year 2021/22. We also plan to offer it in future academic years. However, we are constantly looking to improve and enhance our courses. There may be changes to modules in response to student demand or feedback, changes to staff expertise or updates to our curriculum. We may also need to make changes in response to COVID-19. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.


This module is offered on the following courses: