Empirical Project in Marketing and Consumer Psychology (973N1)

45 credits, Level 7 (Masters)

Spring and summer teaching

In this module, you undertake an independent research project.

You will be involved in the design and execution of a substantial piece of empirical research on a topic that is relevant to your course.

You need to critically survey and identify relevant theories and models and then to employ them to make recommendations for problem solutions.

The dissertation will consist of a research report detailing the project that has been carried out. 

Two briefing and preparation sessions will take place towards the end of the second term.

Teaching

100%: Practical (Workshop)

Assessment

100%: Written assessment (Report)

Contact hours and workload

This module is approximately 450 hours of work. This breaks down into about 22 hours of contact time and about 428 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

This module is running in the academic year 2020/21. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses: