Innovation and Entrepreneurship in the Cultural and Creative Industries (964N1)

30 credits, Level 7 (Masters)

Spring teaching

The creative economy has driven growth and innovation in recent years thanks to the cultural and creative industries.

This module aims to introduce you to the complexities of innovative and creative processes, meaning you develop a deep knowledge of how innovation occurs and how it is commercialised.

By linking theory with real-world practices, you will learn how companies leverage creativity, innovation and technology to create value. You can then assess different value creation mechanisms.

Teaching and assessment

We’re currently reviewing teaching and assessment of our modules in light of the COVID-19 situation. We’ll publish the latest information as soon as possible.

Contact hours and workload

This module is approximately 300 hours of work. This breaks down into about 33 hours of contact time and about 267 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

This module is running in the academic year 2020/21. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.


This module is offered on the following courses: