Advanced Marketing Analytics (956N1)
15 credits, Level 7 (Masters)
Learn how to analyse marketing data, looking at both qualitative and quantitative data.
You explore how measuring success and monitoring analytics can improve the quality of marketing decisions. You learn to take a more evidence-based approach in marketing decisions, rather than relying on the preferences of decision-makers.
- the fundamental analytical methods for answering marketing research questions
- how to develop research questions, analyse data and draw inferences, with a view to making better marketing decisions
- key descriptive and analytical methods, looking at a range of tools to analyse data within the context of marketing-related questions.
100%: Coursework (Group submission (written), Test)
Contact hours and workload
We’re currently reviewing contact hours for modules and will update with further information as soon as it is available.
This module is running in the academic year 2020/21. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.
This module is offered on the following courses: