Media Audiences (816P4)
30 credits, Level 7 (Masters)
On this module you will explore and evaluate the broad tradition of critical research into media audiences which has developed over the past two decades. You will consider, through an exploration of this tradition, how we should understand the nature of media texts, and in particular how meanings, uses, (dis)pleasures and responses are produced in the complex interactions between audiences and texts, in specific social settings. This module gives you the chance - and to develop the skills to be able - to carry out a small piece of original audience research. Key methods encountered on the module include interviews, semi-structured focus group discussions, open-ended questionnaires, respondents' letters, and participant observation.
100%: Coursework (Essay)
Contact hours and workload
We’re currently reviewing contact hours for modules and will update with further information as soon as it is available.
This module is running in the academic year 2020/21. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.
This module is offered on the following courses: