Strategic Management (Business & Management) (730N1)
15 credits, Level 7 (Masters)
This module aims to give you a strong grasp of the issues, tools and theoretical perspectives underlying the practice of strategy and its links with management. Using a combination of theory, practice and cases you will learn how to apply principles of strategy to companies.
The module begins by covering key skills and tools for strategic analysis. These include tools for analysing a firm's macroenvironment and competitive environment, as well as an organisation's own resources and capabilities. It then provides an in-depth summary of the strategy process as it is used by managers, and then discusses the range of theoretical perspectives that inform our understanding of this process.
67%: Practical (Workshop)
30%: Coursework (Essay)
70%: Examination (Unseen examination)
Contact hours and workload
This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.
This module is running in the academic year 2020/21. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.
This module is offered on the following courses: