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Bold new look for Sussex

* 24 March 2004 *

Bold new look for Sussex

Join us, explore us, challenge us. These are some of the dynamic messages from the new-look University of Sussex.

A bold new logo, based on the initials of the university, has been developed by design company Blast to be used both as a distinctive symbol and as the word "us" for  creative marketing campaigns.

The new look, which will be used in place of  the university's original 1961 crest design, follows an extensive exercise by brand management company Circus to identify ways to revitalise Sussex within an increasingly competitive higher education market.

Vice-chancellor, Professor Alasdair Smith, says:  "Our new visual identity is the starting point for what will be a fresh look and feel for Sussex. It is based on the university's vision and values, themselves a statement of what it aspires to be: pioneering, creative, international, excellent, engaging and challenging."

The new look and identity is part of a wider series of  major developments at the university since 2002. They include:

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