Public Relations (P5038)

30 credits, Level 6

Autumn teaching

This module critically evaluates key concepts in public relations. It systematically explores current theoretical and critical debates around public relations and surveys PR practice as a strategic communication function. It additionally familiarises you with the process of campaign planning, implementation and evaluation, and requires them to apply this learning in planning a campaign.

Teaching

100%: Seminar

Assessment

100%: Coursework (Essay, Portfolio)

Contact hours and workload

This module is 300 hours of work. This breaks down into 24 hours of contact time and 276 hours of independent study.

This module is running in the academic year 2019/20. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.