Advertising (E) (P3083)

15 credits, Level 5

Spring teaching

This module engages with the historical development of advertising and opens up a critical understanding of its contemporary place within the media (and its economies), culture and society.

In the 21st century advertising has been transformed by the rise of branding, the maturing of the internet and the emergence of new media forms like social media. Traditional advertising forms and the funding model for media which advertising has provided are now under threat.

This module will introduce you to current thinking about advertising and demonstrate various approaches to the analysis of its many forms.

Teaching

48%: Lecture
52%: Seminar

Assessment

100%: Coursework (Essay, Portfolio)

Contact hours and workload

This module is 150 hours of work. This breaks down into 24 hours of contact time and 126 hours of independent study.

This module is running in the academic year 2019/20. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.