International Business Environment (N1082)
15 credits, Level 5
This module examines the nature of the operating environment for international business today. You will review the scale, scope and trends in international business activity and evaluate the various methods that firms can use to assess, enter and develop non-domestic markets. You will consider the relevance of factors such as culture, psychic distance, host and home country perspectives and 'green' issues on the organisation and management of international business.
Throughout the module emphasis is placed on the business environment in key regions of the world, notably the European Union, North America, East and SE Asia and the transition economies of East and Central Europe. Finally, you will examine the impact of the evolving world economy, regional integration and globalisation on today's international firm.
25%: Coursework (Essay)
75%: Examination (Unseen examination)
Contact hours and workload
This module is 150 hours of work. This breaks down into 24 hours of contact time and 126 hours of independent study.
This module is running in the academic year 2019/20. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.