Business Strategy Report (N1079)

15 credits, Level 6

Spring teaching

This module provides the opportunity for you to prepare a report on the strategic position of a business or organisation (governmental or not-for-profit) of your choice. You will have the chance to integrate the skills you have developed in your previous modules into one extended research project.

The project requires you to research the strategic position (including market environment, resources and cababilities) of an organisation. Based on this analysis, you will propose a strategy for the organisation over the next five years.

The final report should reflect your research skills and understanding of previous course material. During the first two weeks of the module, you will receive research methods training, supplementing the Research Methods module in the second year.


50%: Lecture
50%: Seminar


100%: Coursework (Essay, Report)

Contact hours and workload

This module is 150 hours of work. This breaks down into 22 hours of contact time and 128 hours of independent study.

This module is running in the academic year 2019/20. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.