Economic and Consumer Psychology (C8021)
15 credits, Level 6
Consumer culture has become such a pervasive aspect of everyday life that it has profound psychological effects. This third year option investigates psychological processes underlying specific behaviours in economic and consumer contexts, such as money bargaining, getting into debt, and buying consumer goods (ordinary and 'compulsive'). You also examine the influence of selected mass consumer aspects on individuals' stereotypes and well-being, including wealth, materialistic values, and the impact of advertising on stereotyping and body image.
65%: Practical (Workshop)
100%: Coursework (Essay, Group presentation, Portfolio)
Contact hours and workload
This module is 150 hours of work. This breaks down into 31 hours of contact time and 119 hours of independent study.
This module is running in the academic year 2019/20. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.