Business and management studies
Management of Innovation
Module code: N1049
15 credits in spring semester
Teaching method: Lecture, Workshop
Assessment modes: Coursework
This module aims to equip you with the knowledge to understand and the skills to manage innovation at the operational level. The management of innovation is inherently interdisciplinary and multi-functional, so we aim here to provide an integrative approach to the management of innovation and how this influnces and is influnced by the business models and value propositions.
Specifically, we aim to integrate the management of market, technological and organisational change to improve the competitiveness of firms and effectiveness of other organisations. We shall argue that the process of innovation management is essentially generic, although organisation, technological and market specific factors will constrain choices and actions.
The module explores process, product/service, position and paradigm based innovations; the management of and for innovation to happen; new product and service based approaches; social and green innovation; innovation commericalistion, diffusion and networks and innovation forecasting from a managerial and organisational perspective.
Module learning outcomes
- Implement appropriate strategies and tools to recognise an innovation opportunity and to develop a concept of a new product or service.
- Devise an organisational strategy for commercialising innovation ideas and capturing value from innovation.
- Critically evaluate the relevance, strengths and weaknesses of different innovation management approaches.