Business and management studies
Management of Innovation
Module code: N1049
15 credits in spring teaching
Teaching method: Lecture, Workshop
Assessment modes: Coursework
This module aims to equip you with the knowledge to understand and the skills to manage innovation at the operational level.
The management of innovation is inherently interdisciplinary and multi-functional, so we will provide an integrative approach to the management of innovation, and how this influnces and is influnced by business models and value propositions. Specifically, we aim to integrate the management of market, technological and organizational change to improve the competitiveness of firms and effectiveness of other organizations.
You will see that the process of innovation management is essentially generic, although organizational, technological and market-specific factors will constrain choices and actions. The module explores:
- process-, product/service-, postion- and pradigm-based innovations
- the management of innovation and the management required for innovation to happen in the first place
- new product- and service-based approaches
- social and green innovation
- innovation commericalistion, diffusion and networks and innovation forcasting from a managerial and organisational perspective.
Module learning outcomes
- Implement appropriate strategies and tools to recognise an innovation opportunity and to develop a concept of a new product or service.
- Devise an organisational strategy for commercialising innovation ideas and capturing value from innovation.
- Critically evaluate the relevance, strengths and weaknesses of different innovation management approaches.