Business and management studies

International Business Strategy

Module code: N1083
Level 5
15 credits in spring teaching
Teaching method: Lecture, Seminar
Assessment modes: Coursework, Unseen examination

International business is concerned with how firms engage in transactions and value-adding activities outside of their national boundaries. The module examines the various elements of international business strategy (e.g. entry mode, partner selection in joint ventures, location) and how the organisational structure of the firm is best configured to its strategy. Consideration will also be given to the impact of foreign direct investment on host and home economies.

Module learning outcomes

  • Identify the key determinants of entry mode, location choice, and other key strategic issues facing the multinational enterprise
  • Evaluate alternative ways of organizing and managing the multinational enterprise
  • Assess the impact of foreign investment upon home economies and host economies
  • Comprehend the reasons why firms may choose to vertically integrate across national borders, and also why they may choose to outsource and/or offshore activities