In-depth Qualitative Survey: Mass Observation

Module code: 582X8
Level 7 (Masters)
0 credits in summer teaching
Teaching method: Workshop
Assessment modes: Essay

Using both ethnographic and life writing methods, Mass Observation was founded in 1937 to undertake a survey of everyday life in Britain. The Archive is housed at the University of Sussex at The Keep. 

This one day workshop will examine methods and analysis of in depth qualitative survey, using data collected by Mass Observation as a practical case study.

You will use examples to reflect on how in depth qualitative data might be used in your research, thinking through the following areas:

  • what is in depth qualitative survey and what methods can be used to collect data?
  • what kinds of data can it produce and how can these be analysed?

Module learning outcomes

  • Identify methodologies that can be applied to qualitative data analysis.
  • Apply qualitative analysis methods to a set of in-depth survey data
  • Evaluate the benefits of using in depth surveys within your own research work