Psychology

Economic and Consumer Psychology

Module code: C8021
Level 6
15 credits in spring teaching
Teaching method: Workshop, Lecture, Seminar
Assessment modes: Coursework, Essay

Consumer culture has become such a pervasive aspect of everyday life that it has profound psychological effects. This third year option investigates psychological processes underlying specific behaviours in economic and consumer contexts, such as money bargaining, getting into debt, and buying consumer goods (ordinary and 'compulsive'). You also examine the influence of selected mass consumer aspects on individuals' stereotypes and well-being, including wealth, materialistic values, and the impact of advertising on stereotyping and body image.

Module learning outcomes

  • Demonstrate the ability to reflect on some basic theoretical questions about psychological processes in economic and consumer contexts
  • Describe and analyse empirical research on individuals' experience of engaging in selected economic and consumer behaviours
  • Demonstrate understanding and critical evaluation of selected mass consumer influences on individuals' stereotypes and well-being
  • Demonstrate the ability to work in depth on a specific chosen aspect of economic and consumer psychology