Media and film studies

Political Communication

Module code: P5002
Level 6
30 credits in spring teaching
Teaching method: Seminar
Assessment modes: Coursework

This module will present a critical review of key aspects of contemporary theory, research and practice in political communications. It will allow you to explore how these may be challenged by and transformed by new technologies and by sophisticated methods for shaping personalised messages. Using an interdisciplinary perspective, you will examine the key theoretical concepts pertaining to political communication as normally understood in the West, then pose normative and empirical questions on how they can be assessed outside those contexts.

The module will provide you with the ability to assess the role and function of communication in the public sphere and to evaluate the management and practice of communication within the political process. Throughout, you'll be encouraged to consider and reflect on political communication within and across different national and regional contexts.

Module learning outcomes

  • Evaluate and systematically critique existing theories and practices of political communications at national and international levels.
  • Compare and contrast political communication systems in different countries.
  • Analyse and evaluate the strategic use of the political lobbying process.
  • Identify and define the ethical, legal and political frameworks within which different political actors communicate and operate.
  • Describe and assess the democratic role of the media, and how well they are performing their role at national and international levels.