E-Business and E-Commerce Systems

Module code: G5075
Level 6
15 credits in autumn semester
Teaching method: Lecture
Assessment modes: Coursework

Topics for this module include:

  • elementary economic theory and its interaction with e-business
  • alternative e-business strategies (as theories and as case studies)
  • legal and behavioural issues
  • marketing, branding, and customer relationship issues
  • software systems for e-business and e-commerce
  • commercial website management.

Module learning outcomes

  • Understand and interpret the operation of the major parts of any enterprise E-Business or E-Commerce system to a significant level of detail. Included in this is an understanding of the commercial opportunities presented by new E-Business and E-Commerce technologies, and the prerequisites for successful adoption of those technologies.
  • Effectively manage and communicate within technical and highly complex environment.
  • Research multiple information sources at multiple levels of technology detail and write technical reports.