E-Business and E-Commerce Systems
Module code: 943G5
Level 7 (Masters)
15 credits in autumn teaching
Teaching method: Lecture, Seminar
Assessment modes: Coursework
The module provides a theoretical and technical understanding of the major issues for existing large-scale E-Business and E-Commerce systems. Theoretical aspects include alternative E-Business strategies, marketing, branding, customer relationship issues and commercial website management. The technical part covers the standard methods for large-scale data storage, data movement, transformation, and application integration, together with the fundamentals of application architecture. Examples focus on the most recent developments in E-Business and E-Commerce distributed systems. Critical analysis of current and emerging technologies for E-Business and E-Commerce is carried out during seminars.
Module learning outcomes
- Systematically understand and interpret the operation of the major parts of any enterprise E-Business or E-Commerce system to a significant level of detail. Included in this is an understanding and evaluation of the opportunities presented by new E-Business and E-Commerce technologies, and the prerequisites for successful adoption of those technologies.
- Effectively manage and communicate within technical and highly complex environment.
- Research multiple information sources at multiple levels of technology detail and write technical reports.
- Critically evaluate information about trends and methodologies from multiple research sources and be able to defend their point of view in oral presentation and in writing.