E-Business and E-Commerce Systems

Module code: 943G5
Level 7 (Masters)
15 credits in autumn semester
Teaching method: Lecture, Seminar
Assessment modes: Coursework

This module gives you a theoretical and technical understanding of the major issues for existing large-scale e-business and e-commerce systems.

The theoretical aspects include:

  • alternative e-business strategies
  • marketing
  • branding
  • customer relationship issues
  • commercial website management.

The technical part covers:

  • the standard methods for large-scale data storage
  • data movement, transformation and application integration
  • the fundamentals of application architecture.

You study examples focusing on the most recent developments in e-business and e-commerce distributed systems. In seminars, you carry out critical analysis of current and emerging technologies for e-business and e-commerce.

Module learning outcomes

  • Systematically understand and interpret the operation of the major parts of any enterprise E-Business or E-Commerce system to a significant level of detail. Included in this is an understanding and evaluation of the opportunities presented by new E-Business and E-Commerce technologies, and the prerequisites for successful adoption of those technologies.
  • Effectively manage and communicate within technical and highly complex environment.
  • Research multiple information sources at multiple levels of technology detail and write technical reports.
  • Critically evaluate information about trends and methodologies from multiple research sources and be able to defend their point of view in oral presentation and in writing.