Student Recruitment and Marketing

Marketing

The Student Recruitment Services marketing team provides marketing intelligence, support and guidance to academic schools and departments to:

  • Support effective recruitment and meet recruitment targets
  • Provide market insights so that information can be effectively and appropriately targeted
  • Provide understanding of our competitors, and advice on how to compete
  • Provide understanding of likely markets for new programmes
  • Support new programme development with market intelligence
  • Recommend effective and cost effective marketing approaches

Focussing primarily on recruitment to undergraduate and postgraduate taught programmes, the team is able to offer support that ranges from the development of school level strategic marketing plans to the implementation of programme specific tactical campaigns. Central to the team's work is the development of an evidence based approach to ensure the efficacy of both the financial and human resources invested in marketing activities.

The type of activities that the marketing team is engaged with include:

Strategic support, for example:

  • market research and analysis
  • research to inform new programme development
  • competitor research and analysis
  • development of school, departmental and programme level marketing plans
  • school and department marketing options appraisals 
  • marketing activity evaluation

and tactical support, for example:

  • implementation of school, departmental and programme level marketing campaigns 
  • digital and print campaigns
  • key messaging
  • website analysis

If your school or department has a marketing related enquiry, please contact the marketing team.