Product Innovation surrounds all of us on a day-to-day basis, wherever and however we live. Great design with clear intent can bring positive benefits to us, not only as individual consumers but also as a society, where it can shape community-wide advancements and developments.

 

It is the role of the product designer to identify and solve design problems, however large or small. They must thoroughly understand the subject area and the needs of the end user to produce innovative and feasible solutions that should not only look good but work well.

 

The products that this year’s product design graduates display encompass outstanding competence in research, critical analysis, design engineering, brand development and human centred design, along with explorations into culture, psychology, ergonomics, art, science and commerce.

 

The students’ diverse range of investigations cross the boundaries of many disciplines: from industrial design to packaging design, and furniture design to interaction design. Examples range from a children’s product that has the ability to create and harness memories to a product to keep rough sleepers warm and safe.

 

Our 2013 Product Design degree show provides you with an unrivalled opportunity to see not only the talent of our students but also, the work of tomorrow’s leading designers’.

 

Diane Simpson-Little

Course Leader, BSc Product Design