University of Sussex
Product Design Show 2012
The Amex Stadium: 06 June - 09 June
New Designers, London: 04 - 06 July
Freedem Products - Dementia Support

Sam Tarratt

Products to support a more independent way of living for people with dementia.

Due to the rising elderly population, conditions such as dementia are becoming more prevalent with cases estimated to increase by 150% over the next 40 years. Through innovative design, 'Freedem Products' is a new brand that aims to promote a more independent way of living, encourage a person's self-belief and support (not replace) existing care.

'Freedem Oral Care' reminds and passively guides a person through the process of cleaning their teeth which can often be neglected and forgotten, possibly leading on to more serious consequences and additional health problems. Getting dressed can also be a challenging process and so 'Freedem Dressing' aims to provide a sensory guidance and directional system to ease this task.

A user centred approach has been used throughout the research and development of these products, involving those who are affected by dementia and ensuring the final designs are practical, effective and simple to use. The two products have been designed for mass production with consideration towards manufacturing processes, materials and costs.

There is currently no cure for dementia but good design can still enhance the well-being and quality of life for those with the condition and help them enjoy the extra independence that they often dearly desire.