Photo of Karen Long

Karen Long
Lecturer in Social Psychology (Psychology)
T: +44 (0)1273 877073


I am interested in the psychology of internet behaviour, particularly online social networks. Current projects focus on online identity, self-presentation and social comparison within a broader framework of the effects of online social networking on well-being (both positive and negative).  Previously,  I supervised a PhD on the effects of applying for a job via the internet, and have collaborated with my colleague Helga Dittmar in researching social psychological aspects of internet shopping.  Project students working with me are extending this work to look at social psychological aspects of other internet behaviours. 

Relevant publications:

Long, Karen and Zhang, Xiao (2014) The role of self-construal in predicting self-presentational motives for online social network use in the UK and Japan. Cyberpsychology, Behavior, and Social Networking, 17 (7). pp. 454-459.

Selim, Heyla A, Long, Karen and Vignoles, Vivian (2014) Exploring identity motives in Twitter usage in Saudi Arabia and the UK. Studies in Health Technology and Informatics, 199. pp. 128-32.

I am also interested in all aspects of group relationships, especially issues arising from social identity theory and self-categorisation theory.  My specific area of interest is the articulation of social and personal identities in group contexts.  I have published work on the role of personal and collective self-esteem in intergroup relations.  More recently, I have extended this work to focus more on intragroup processes such as the influence of pride in one's ingroup, and respect from other group members on commitment to the group; and the influence of position in the group on the attitudes held towards both the ingroup and relevant outgroups.