Photo of Ngoc Luu

Ngoc Luu
Lecturer in Marketing (Business and Management)
E:
T: +44 (0)1273 873285


Selected publications

Article

Luu, Ngoc, Hau, Le, Ngo, Liem, Bucic, Tania and Cuong, Pham (2016) Outcome versus process value in service delivery. Journal of Services Marketing, 30 (6). pp. 630-642. ISSN 0887-6045

Conference or Workshop Item

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2017) The dark side of formal and informal governance. In: 2017 European Marketing Academy Conference (EMAC), 23-26 May 2017, Groningen, Netherlands.

Nguyen, Huy and Luu, Ngoc (2015) Multilevel learning orientation and performance: the moderating effects of social capital. In: 2015 ANZMAC main conference: innovation and growth strategies in marketing, Nov 30 - Dec 2, Sydney, Australia.

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2015) The dark side of customer participation. In: 2015 ANZMAC main conference: innovation and growth strategies in marketing, Nov 30 - Dec 2 2015, Sydney, Australia.

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2015) What drives the creation and distribution of the relationship value “pie”? A transaction cost theory and social exchange theory approach. In: 44th EMAC Annual Conference, 24-27 May 2015, Leuven, Belgium.

Luu, Ngoc, Ngo, Liem, Le, Hau and Bucic, Tania (2014) Does relationship strength matter? Empirical evidence from an emerging economy. In: 2015 ANZMAC main conference: agents of change, Dec 1 - Dec 3 2014, Brisbane, Australia.

Luu, Ngoc, Jack, Cadeaux and Liem, Ngo (2013) Key determinants of relationship value gap: a conceptual framework. In: 2013 Australia and New Zealand Marketing Academy Conference, Auckland, New Zealand. (Accepted)