Photo of Ngoc Luu

Ngoc Luu
Lecturer in Marketing (Business and Management)
E:
T: +44 (0)1273 873285


Selected publications

Article

Luu, Ngoc, Ngo, Liem and Cadeaux, Jack (2017) Value synergy and value asymmetry in relationship marketing programs. Industrial Marketing Management. ISSN 0019-8501 (Accepted)

Luu, Ngoc, Hau, Le, Ngo, Liem, Bucic, Tania and Cuong, Pham (2016) Outcome versus process value in service delivery. Journal of Services Marketing, 30 (6). pp. 630-642. ISSN 0887-6045

Conference or Workshop Item

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2017) The dark side of formal and informal governance. In: 2017 European Marketing Academy Conference (EMAC), 23-26 May 2017, Groningen, Netherlands.

Nguyen, Huy and Luu, Ngoc (2015) Multilevel learning orientation and performance: the moderating effects of social capital. In: 2015 ANZMAC main conference: innovation and growth strategies in marketing, Nov 30 - Dec 2, Sydney, Australia.

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2015) The dark side of customer participation. In: 2015 ANZMAC main conference: innovation and growth strategies in marketing, Nov 30 - Dec 2 2015, Sydney, Australia.

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2015) What drives the creation and distribution of the relationship value “pie”? A transaction cost theory and social exchange theory approach. In: 44th EMAC Annual Conference, 24-27 May 2015, Leuven, Belgium.

Luu, Ngoc, Ngo, Liem, Le, Hau and Bucic, Tania (2014) Does relationship strength matter? Empirical evidence from an emerging economy. In: 2015 ANZMAC main conference: agents of change, Dec 1 - Dec 3 2014, Brisbane, Australia.

Luu, Ngoc, Jack, Cadeaux and Liem, Ngo (2013) Key determinants of relationship value gap: a conceptual framework. In: 2013 Australia and New Zealand Marketing Academy Conference, Auckland, New Zealand. (Accepted)