photo of Norifumi Kawai

Dr Norifumi Kawai

Post:Senior Lecturer in International Business (Business and Management)

Telephone numbers
UK:01273 872983
International:+44 1273 872983

Research expertise:
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Short Bio

Dr. Kawai is a Senior Lecturer (Associate Professor) in the International Business Unit in the Department of Business and Management at the University of Sussex. He currently teaches International Business Strategy (N1083) at the undergraduate level and the Business Context in East Asia (897N01) at the postgraduate level. He obtained Master of Public and International Affairs (with specialization in International Political Economy) at the University of Pittsburgh, USA. He was also awarded with Graduate Certificate of Advanced Studies in West European Studies from the European Union Centre of Excellence (EUCE) at the University of Pittsburgh. He graduated with a Ph.D. in Managerial Economics with the highest honours (summa cum laude) from the Mercator School of Management at the Universität Duisburg-Essen, Germany. His recent research focuses on corporate green innovation performance, expatriate management, internationalization of Asian firms, female entrepreneurship, and knowledge transfer mechanisms within multinational enterprises.

He is also a fellow of the UK Higher Education Academy. He has various working experiences in private and public organizations (e.g., United Nations World Food Programme, Sojitz, Deutsch-Japanischer Wirtschaftskreis). Currently, he has two visiting professorship positions in Italy (Department of Management, Economics & Quantitative Methods – Università degli Studi di Bergamo since 2014 & Department of Management – Università degli studi di Pavia since 2017).

Most recently, he was recognized as the recipient of the Best Lecturer Award for 2012-2013, the Award for Outstanding Contribution to Student Experience for 2014-15, and the Award for Outstanding Support for the Learning Experience of Students for 2014-15 in the University of Sussex. He is also a winner of the Excellence in Teaching Awards 2015 (Outstanding & Innovative Undergraduate Teaching) in the University of Sussex.

His articles have been published in the Asian Business & Management, European Journal of International Management, International Journal of Business, Global Economic Review, International Journal of Human Resource Management, International Business Review and British Journal of Management. He has served as an ad hoc reviewer for a variety of journals including: British Journal of Management, Human Resource Management, Asia Pacific Business Review, Asia Europe JournalInternational Business Review, International Journal of Business, Journal of International Entrepreneurship, International Journal of Human Resource Management, Multinational Business Review, Technology Analysis & Strategic Management, Journal of Small Business Management, Journal of the Japanese and International Economies, Asian Business & Management, International Journal of Production Economics, European Journal of Work and Organizational Psychology, Asia Pacific Journal of Human Resources etc. He is currently an editorial board member of the  International Studies of Management & Organization (Francis & Taylor). He is the recipient of the 2015 Best Paper Award of the Academy of Multinational Enterprises (Japan).

Dr. Kawai is fluent in Japanese (native), English and German (C2 Zentrale Oberstufenprüfung). Dr. Kawai has been a recipient of various grants, including awards from the Kölner Gymnasial- und Stiftungsfonds (2006-2007) and the All Japan Bank Academic Research Promotion Foundation (2013 & 2015). He is married and has two daughters.

Publications - Peer Reviewed Articles

Norifumi Kawai, Roger Strange, & Antonella Zucchella (2018). "Stakeholder Pressures, EMS Implementation, and Green Innovation in MNC Overseas Subsidiaries", International Business Review. (Netherlands: Elsevier) [SSCI] (Impact Factor: 2.476; ABS: 3*, VHB: B & ABDC: A)

Norifumi Kawai & Alexander Mohr. (2017) “How Does Perceived Underemployment Influence Expatriate Job-Related Outcomes? A Moderated Mediation Study”, International Journal of Human Resource Management. (UK: Taylor & Francis) [SSCI] (Impact Factor: 1.650; ABS: 3*, VHB: B & ABDC: A)

Kazumi, Tomoyo & Norifumi Kawai (2017) “Untangling the Link between Institutions and Women’s Entrepreneurial Performance: The Mediating Role of Self-Efficacy”, Asia Pacific Journal of Innovation & Entrepreneurship.  (UK: Emerald Publishing)

Norifumi Kawai & Alexander Mohr. (2015) “The Association between Role Ambiguity, Role Novelty & Expatriates’ Job Outcomes: The Moderating Effects of Organizational & Supervisor Support”, British Journal of Management. (US: Wiley) [SSCI] (Impact Factor: 2.982; ABS: 4*, VHB: B & ABDC: A)

Norifumi Kawai. (2015). “Does Downsizing Really Matter? Evidence from Japanese Multinationals in the European Manufacturing Industry”, International Journal of Human Resource Management (UK: Taylor and Francis) [SSCI] (Impact Factor: 1.650; ABS: 3*, VHB: B & ABDC: A)

Roger Strange & Norifumi Kawai. (2014) “The Past, Present & Future of the Hybrid Factory:  Lessons from the Study of the Management of Japanese MNEs Overseas”, Asian Business & Management (UK: Palgrave) [SSCI] (Impact Factor: 0.850; ABS: 2*, ABDC: C)

Norifumi Kawai & Roger Strange. (2014). “Perceived Organizational Support and Expatriate Performance: Understanding a Mediated Model”, International Journal of Human Resource Management (UK: Taylor and Francis) [SSCI] (Impact Factor: 1.650; ABS: 3*, VHB: B & ABDC: A)

Norifumi Kawai & Roger Strange. (2014). “Subsidiary Autonomy and Performance in Japanese Multinationals in Europe”, International Business Review (Netherlands: Elsevier) [SSCI] (Impact Factor: 2.476; ABS: 3*, VHB: B & ABDC: A)

Norifumi Kawai & Jong-Hwan Ko. (2012). “The Dark Side of Institutionalized Informal Connections: Evidence from the Japanese Banking Sector in the Post-Bubble Crisis Era”, International Journal of Business (US: Premier Publishing) (ABDC: C)

Norifumi Kawai. (2012). “The Influence of External Network Ties on Organizational Performance: Evidence from Japanese Manufacturing Subsidiaries in Europe”, European Journal of International Management (UK: Inderscience) [SSCI] (Impact Factor 0.457; ABS: 1* & VHB: C)

Norifumi Kawai & Manja Jonas (2009). “Ownership Strategies in the Post-Financial Crisis Southeast Asia: The Case of Japanese Manufacturing Firms”, Asian Business & Management, 8(3): 1-29. (UK: Palgrave Macmillan) [SSCI] (Impact Factor: 0.850; ABS: 2*, ABDC: C)

Norifumi Kawai (2009). “The Locational Determinants of Japanese Manufacturing Start-ups in China”, Global Economic Review (Lead article in this issue), 38(2): 117-141. (UK: Taylor and Francis) [SSCI] (Impact Factor: 0.341 ABDC: C)

Ki-Sik Hwang, Jong-Won Lee & Norifumi Kawai (2008). “Japanese and Korean Foreign Direct Investment in Central and Eastern Europe: The Strategies and Economic Activities”, Journal of Korea Trade, 12(3): 133-174. (Korea: Korea Trade Research Association) [SSCI] (ABDC: C)

Other Publications

Norifumi Kawai (2014). What Do We Know About the Internationalization of Japanese SMEs? Quaderni di Ricerca sull'Artigianato, 1: 61-68.

Norifumi Kawai (2012). Determinants of the Performance of Japanese Multinational Corporations’ Subsidiaries. In G. Heiduk & A. McCaleb (Eds.), The Roel of Openness in China’s Post-Crisis Growth Strategy: 169-182. Warsaw School of Economics Press (Poland). 

Norifumi Kawai (2011). The Role of Institutional Conditions in Japanese Foreign Direct Investment in European Transition Economies, In Werner Pascha, Markus Taube, & Cornelia Storz (eds) Institutional Variety in East Asia: Patterns of Formal and Informal Coordination (UK: Edward Elgar) 

Norifumi Kawai (2009). “Shifting Gears: Keiretsu Corporate Networks Are Innate to the Japanese Auto Sector, But Could This System Finally be Changing?”, JapanInc, 10-12. (Japan)


Senior Lecturer (Associate Professor) in International Business

Course Director of BSc International Business