Marv Khammash
Associate Faculty (Strategy and Marketing)

Selected publications

Article

Nikolopoulos, Konstantinos, Buxton, Samantha, Khammash, Marwan and Stern, Philip (2016) Forecasting branded and generic pharmaceuticals. International Journal of Forecasting, 32 (2). pp. 344-357. ISSN 0169-2070

Khammash, Marv, Nikolopoulos, Konstantinos, Litsa, Akrivi, Petropoulos, Fotios and Bougioukos, Vasileios (2015) Relative performance of methods for forecasting special events. Journal of Business Research, 68 (8). pp. 1785-1791. ISSN 0148-2963

Khammash, Marv and Griffiths, Gareth Havard (2011) 'Arriverderci Ciao.com, Buongiorno Bing.com' - electronic word of mouth (e-WOM), antecedences and consequences. International Journal of Information Management, 31 (1). pp. 82-87. ISSN 0268-4012

Burton, Jamie and Khammash, Marwan (2010) Why do people read reviews posted on customer-opinion portals? Journal of Marketing Management, 26 (3-4). pp. 230-255. ISSN 0267-257X

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2010) E-business complaint management: perceptions and perspectives of online credibility. Journal of Enterprise Information Management, 23 (5). pp. 653-660. ISSN 1741-0398

Book Section

Breitsohl, J, Khammash, Marv and Griffiths, G (2013) Online complaint communication strategy: an integrated management framework for e-businesses. In: Martinez-Lopez, F J (ed.) E-business strategic management: research handbook. Springer Publishing House. ISBN 978-3-642-39746-2

Burton, Jamie and Khammash, Marv (2012) Why do people read reviews posted on consumer-opinion portals? In: Tagg, Stephen, Stevenson, Alan and Vescovi, Tiziano (eds.) New Developments in Online Marketing. Key Issues in Marketing . Routledge, Abingdon and New York. ISBN 978-0-415-62887-7

Conference or Workshop Item

Breitsohl, Jan, Khammash, Marv, Griffiths, Gareth and Kunz, Werner (2016) Don’t mess with the silver surfer: how to direct negative customer online complaints into benefits for the retailer. In: 2016 Global Marketing Conference, July 21-24, 2016, Hong Kong.

Khammash, M, Buxton, S, Nikopoulos, K and Stern, P (2016) Forecasting branded and generic pharmaceutical life cycles when the branded drug out-perform the generic. In: 36th International Symposium on Forecasting, June 19 – 22, 2016, Santander, Spain, Palace of La Magdalena.

Buxton, Samantha, Khammash, Marv, Nikopoulos, Kostas and Stern, Philip (2014) Forecasting pharmaceutical life cycles. In: 34th International Symposium on Forecasting, June 29–July 2, 2014, Rotterdam, The Netherlands.

Buxton, Samantha, Khammash, Marv, Nikopoulos, Konstantinos and Stern, Philip (2013) Forecasting pharmaceutical life cycles: a case study on how drugs are prescribed in the NHS in the UK. In: 2013 International DSI (Decision Sciences Institute) and Asia Pacific DSI Conference, 9-13 July 2013, Bali, Indonesia.

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2012) Opinion-leading silver surfers in the UK: a personality-based approach to managing negative electronic WOM. In: Academy of Marketing Conference 2012. Marketing: catching the technology wave, 2–5 July 2012, Southampton, UK.

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2012) Managing negative epinion-leaders: a personality-based model of silver surfers' E-WOM. In: European Marketing Academy 41st Annual Conference, 23-26 May 2012, Lisbon, Portugal.

Mehl, Miriam, Khammash, Marv and Griffiths, Gareth (2012) We belong together: the effect of online community identification and brand-related WOM. In: European Marketing Academy 41st Annual Conference, 23-26 May 2012, Lisbon, Portugal.

Buxton, Samantha, Khammash, Marv, Nikopoulos, Konstantinos and Stern, Philip (2012) Modelling and forecasting pharmaceutical life cycles: branded versus generic. In: The Operational Research Society OR54 Annual Conference, 4-6 September 2012, Edinburgh, UK.

Buxton, Samantha, Khammash, Marv, Stern, Phillip and Nikolopoulos, Kostas (2011) Modelling and forecasting pharmaceutical lifecycles. In: International Symposium on Forecasting (ISF) 2011, 27-29 June 2011, Prague, Czech Republic.

Griffiths, Gareth, Westmoreland, Peter, Khammash, Marv and Parry, Sara (2011) Marketing the 'silver bullet': the online perceptions of mature consumers in the UK. In: European Marketing Academy Annual Conference 2011, 24-27 May 2011, Ljubliana, Slovenia.

Breitsohl, Jan, Eschweiler, Tanja, Khammash, Marv and Parry, Sara (2011) Redefining online shopping clusters: a cross-cultural analysis of western demographics, attitudes and behaviour. In: European Marketing Academy Annual Conference 2011, 24-27 May 2011, Ljubliana, Slovenia.

Qureshi, Ibrahim Zafar, Khammash, Marv and Nikolopoulos, K (2011) Turning artificial neural networks into a marketing science tool: modeling and forecasting the impact of sales promotions. In: 3rd International Conference on Agents and Artificial Intelligence, 28-30 January 2011, Rome, Italy.

Breitsohl, Jan, Griffiths, Gareth and Khammash, Marv (2010) Complaining online: How e-businesses should manage perceptions and Electronic Word of Mouth. In: EBES International Conference, 28-30 October 2010, Athens, Greece.

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2010) Company complaint responses: Perceptions and perspectives of online credibility. In: IADIS International Conference on E-Commerce, 28-30 July 2010, Freiburg, Germany.

Khammash, Marv (2010) Marketing through the back door: e-marketing to teenage users of social networking websites. In: 32nd INFORMS Marketing Science Conference, 17-19 Jun 2010, Cologne, Germany.

Mikheeva, Alexandra, Khammash, Marv, Altunbas, Yener and Jones, Rosalind (2010) Marketing in the Music Industry: Assessment of reality-TV show-facilitated marketing. In: 39th EMAC Conference: The Six Senses - The Essentials of Marketing, 1-4 June 2010, Copenhagen, Denmark.

Breitsohl, Jan and Khammash, Marv (2009) Self-Product Congruence: Image Perceptions of Postmodern Outdoor-Apparel Consumers in e-Communities. In: IADIS International Conference e-Commerce 2009, 19-21 June 2009, Algarve, Portugal.

Parry, Sara, Kupiec-Teahan, Beata, Jones, Rosalind and Khammash, Marv (2009) Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach. In: 38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?, 26-29 May 2009, Nantes, France.

Khammash, Marv, Parry, Sara and Jones, Rosalind (2009) Electronic Word-of-Mouth: Why do Consumers Read Product Reviews in Online Opinion Platforms? A Quantitative Study from the UK. In: 38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?, 26-29 May 2009, Nantes, France.

Khammash, Marv (2008) Electronic Word-of-Mouth: antecedents of reading customer reviews in online opinion platforms: a quantitative study from the UK market. In: IADIS International Conference on WWW/Internet 2008, 13-15 October 2008, Freiburg, Germany.

Reports and working papers

Khammash, Marv, Jones, C, Goodman, J, Gittins, R, Paxman, L and Laurent, X (2010) Attractions of Snowdonia - new media project. Project Report. The Management Centre, Bangor.