photo of Rene Moolenaar

Mr Rene Moolenaar

Post:Senior Teaching Fellow (Strategy and Marketing)

Telephone numbers
UK:01273 877472
International:+44 1273 877472
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2019: Crunch the UK #1 cloud accounting software and services platform - Chief Financial Officer

2011: University of Sussex Business School - Senior Lecturer

2004: Prism Group the Accountancy & Strategy firm - Director

Career history:

2000: Invaluable: Chief Executive Officer

1998: Line One (Tiscali): Marketing & Commercial Director

1996: United News & Media: Marketing and Commercial Director

1994: Philips Media: European Head of Marketing

1989: Philips Media: Product Manager (The Netherlands)

1986: Philips Research: Research Assistant (The Netherlands)


Currently in the process of obtaining my Doctorate in Business Administration (DBA)

2017: Senior Fellow of the Higher Education Academy (SFHEA)

2013: Fellow of the Higher Education Academy (FHEA), Blue Ocean Strategy Simulation certified instructor and MarkStrat certified instructor.

1993: Masters in Marketing from the Dutch Institute of Marketing (NIMA A, B and C)

1989: Post Graduate Degree Control Engineering (The Netherlands)

1986: BSc engineering (The Netherlands)


Working within the University of Sussex Business School, René is the Course Director for the BSc Marketing and Management and BSc Marketing & Management with Psychology, Module Convenor for a number of modules at undergraduate, postgraduate and MBA level, and Academic Advisor for the Business and Management Professional Placement programme

René's approach to teaching is a combination of current theory set within a practical context given his extensive industry experience. In addition he invites businesses to participate in the student learning process and uses business simulations games, such as Blue Ocean Strategy, MARKSTRAT and Disruptive Innovation, to give students first-hand experience in decision making.
In addition to his role at the Business School, René also provides management support to a small number of businesses through his role as director of Prism Group, a specialist Accountancy and Business Strategy firm.
 students testing the latest marketing simulation software

Students testing the latest marketing simulation software.


 students testing the latest marketing simulation software

Students visiting the Dark Star Brewing Co.


 students testing the latest marketing simulation software

René running a financial management seminar for executives from SINOPEC China

Community and Business

CFO of Crunch (

Director of Prism Group an Accountancy & Strategy firm (

Director of the Haywards Heath Community Interest Company (