My research explores the relationship between communication, consumer politics and promotional culture. I am interested in forms of participation in everyday life and their intersection with the evolution of communicative technologies.

My book critically explored the politics of consumption (political consumerism), as well as the role of digital media for mobilisation and cause communication through the case of the fair and alternative coffee activism.

Further research I have undertaken raised the question of nationalism in consumer culture and everyday life.

Currently, I am involved in research on creative activism and digital media, with a focus on the anti-advertising movement, subvertising and culture jamming.

I am also engaged in collaborative research on the study of political consumerism in Southern Europe.

Finally, I curate the digital archive #greekdocs which showcases independent documentary production in the context of the crisis in Greece.