Global Strategy (N1545)
15 credits, Level 6
You explore the aims and objectives of organisations and investigate why some businesses thrive in the marketplace, while others struggle.
You look at the reasons for firms moving abroad, the difference between a global and multi-domestic industry, and explore how companies manage strategic change from one type of global strategy to another.
During the module you:
- explore international and global strategy
- develop your strategic thinking in a global context
- gain an understanding of strategy formulation and implementation
- study competing arguments behind a number of strategic approaches.
30%: Coursework (Essay)
70%: Examination (Unseen examination)
Contact hours and workload
This module is 150 hours of work. This breaks down into 40 hours of contact time and 110 hours of independent study.
This module is running in the academic year 2018/19. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.
This module is offered on the following courses: