International Summer School

Media and popular culture

Session 2

Sex, Drugs and Rock 'n' Roll 
Code: IS116
Level: 5
Field trip fee: £60 
2018 Syllabus [PDF]
Ever since Elvis Presley wiggled his hips and Jerry Lee Lewis married his underage cousin, the music industry and the media have been locked in a mutually dependent relationship that oscillates between love and outright war – in the middle of this is the publicist. This module examines the public relations (PR) industry and its role within the music industry, as well as the consumer’s place in the process. We examine the history of music PR in the UK through the successes and scandals of bands like the Beatles, the Rolling Stones and the Sex Pistols, and their impact on Britpop phenomenon of the 90s and music today.