Broadcast: News items

University of Sussex Business School lead partner in new Creative Industries Policy and Evidence Centre

A new Creative Industries Policy and Evidence Centre (PEC), led by global innovation foundation Nesta, has been launched with the University of Sussex Business School as a lead partner.

The PEC will connect stakeholders within the sector, research communities and policymakers. It aims to develop independent evidence that will inform decision-making across the creative industries and underpin future policy decisions. The UK's creative industries will benefit both directly from research and insight that addresses industry challenges and indirectly from policies that are grounded in a more robust evidence base.

Dr Josh Siepel is leading Sussex’s side of the project alongside Dr Monica Masucci and Dr Roberto Camerani.

The Centre, officially announced in September by the Arts and Humanities Research Council’s (AHRC), has been established in parallel with The Creative Industries Clusters Programme, forming part of the Government’s Industrial Strategy. The Programme aims to bring together world-class research talent with UK companies and organisations to create jobs and drive the creation of innovative new companies, products and experiences that can be marketed around the world, significantly contributing to UK economic growth both regionally and nationally.

The PEC’s work activities are organised into five overlapping strands, each led by an expert UK research centre, and coordinated through a Management Board, chaired by Nesta.

Strand 1, Creative Clusters, is led by the University of Sussex Business School, who will map and visualise the UK's creative clusters by mining official, open and online data sources, and plugging data gaps using a survey instrument based on that used in the AHRC-funded Brighton Fuse and Creative Fuse North East studies. They will investigate local spillovers between creative and other industries, and conduct foresight activities to engage industry and policymakers on future opportunities and challenges.

The PEC aims to lead a step change in the quantity and quality of the evidence base regarding the economic wellbeing of the creative industries and how policy can best support it. As well as creating new peer-reviewed research and insights, the PEC will also signpost existing research to industry users and policymakers, thereby expanding the audience for academic research on the creative industries and the potential for future collaboration. 

The School’s participation in the centre creates an opportunity to consolidate research and teaching in areas relevant to the creative industries in the Business School and to stimulate new research, teaching opportunities and collaborations.

The PEC was officially launched alongside the Creative Industries Clusters Programme on 13 November at the Beyond Conference in London – a research and development conference for the creative industries.

Further information

Visit the Policy and Evidence Centre website:

Follow the PEC on twitter: @CreativePEC


  • Nesta
  • Cardiff University
  • The Work Foundation – Lancaster University
  • University of Newcastle Business School
  • Edinburgh College of Art
  • University of Edinburgh Business School
  • University of Sussex Business School
  • University of Birmingham
  • London School of Economics and Political Science
  • University of Ulster
  • University of Glasgow
  • Alliance Manchester Business School - The University of Manchester

By: Ella Strickland de Souza
Further information:
Last updated: Tuesday, 13 November 2018