[an error occurred while processing this directive]
Week
3: The internet as the model for networked interactive media
The Internet, and more particularly the World Wide Web, has become
the fastest growing communications technology in history. It is not (yet?)
a broadband medium capable of carrying the audio-visual richness of, say,
analogue TV, but it is developing in this direction, and the Web functions
as a kind of experimental laboratory for innovation in interactive communication.
Here we will focus on what kind of medium the Internet is, how different
it is from 'old media', and on the issues surrounding the adoption of internet
technology as a mass communications medium. Will it arrive via the home
PC, the digital television, the cellular phone? Will it arrive at all?
Has it all happened before with earlier media, as suggested by Lappin (1998).
Core Reading:
o Lappin, Todd. "Déjà Vu All Over Again," Wired, 3.05,
1998 online at
http://www.wired.com/wired/archive/3.05/dejavu.html?person=mitch_kapor&topic_set=wiredpeople
o Gauntlett, David. 'Introduction' to Web.Studies, London: Arnold,
2000 also online at http://www.newmediastudies.com/webbook1.htm
o Graham, Gordon. The Internet: A Philosophical Inquiry, London: Routledge,
1999
o Naughton, John. A Brief History of the Future: The Origins of the
Internet, London: Weidenfeld and Nicolson, 1999. See also the website
at http://www.briefhistory.com/
o 'The Accidental Superhighway: A Survey of the Internet', Economist,
1 July 1995 Reprinted as Chapter 4 of The Economist, Going Digital: How
New Technology is Changing Our Lives, London: Economist/Profile Books,
1996 (excerpt online at http://www.temple.edu/lawschool/dpost/accidentalsuperhighway.htm)
A useful resource is: Visions of Heaven and Hell, a series of 3 programmes
made by Channel 4 in 1995. Available from Audio-Visual Section of the Library.
Supplementary reading:
o Barrett, Neil. The State of the Cybernation Cultural, Political
and Economic Implications of the Internet, London: Kogan Page, 1997
o Noll, Michael A Highway of Dreams: A Critical View Along the Information
Superhighway, Mahwah, N.J: Lawrence Erlbaum, 1997
o Stoll, Clifford. Silicon Snake Oil: Second Thoughts on the Information
Superhighway, Macmillan, 1995
o Rheingold, Howard. The Virtual Community: Homesteading on the Electronic
Frontier, revised edition, MIT Press, 2000 (full text of the earlier edition
available online at http://www.rheingold.com/vc/book/
)
o Clemente, Peter. The State of the Net: The New Frontier, New
York: McGraw-Hill, 1998 - one of the few books to include empirical data
on Internet users
o Emmott, S.J. and Travis, D. (eds) Information Superhighways: Multimedia
Uses and Futures, London: Academic Press, 1995
o Bettig, R.V. 'The enclosure of cyberspace', Critical Studies
in Mass Communication, Vol.14, No.2, (1997) pp.138-157
o Goodwin, Peter. 'British media policy takes to the superhighway',
Media, Culture and Society, 17 (1995) pp. 677-689.
o Beacham, Frank: articles on the Internet at http://www.beacham.com/net_contents.html
STUDENT SYNOPSES
Notes from group discussion:
-
We began by investigating the notion of 'transformation' - and, in particular,
interrogating the notion of 'the transformative power' of the internet
as a technology.
-
We discussed the problem that the nature of transformation wrought by the
internet is, in many repescts, unquantifiable. What do we mean when we
talk of transformation? Do we mean technological transformation? Do we
mean social/political/economic transformation? And how can we separate
the apparent transformations - and allocate the responsibility 'solely'
towards the internet?
-
One of the central problems is that, as a new technology, debates about
the impact of the internet are still infused with hyperbole. As with previous
technologies, we felt that it is only when the internet has become enmeshed
into the patterns of 'everyday life' - and thus, it becomes invisible and
thereby apparently more 'neutral' - that it becomes more possible to judge
the actual impact (socially, culturally, politically, economically, technologically
etc.)
-
Finally, we attempted to question the effects of technological innovations
like the internet on those individuals who do not use or come into contact
with the actual technology. Is it still possible to argue that the internet
is affecting non-users? Here, we discussed issues like the closure of rural
branches of banks, and debated how far this could be attributable to the
rise of internet banking; or we looked at examples of 3rd world communities,
for whom computing technology is entirely absent. Ultimately, we returned
to our original thoughts about the unquantifiable nature of the question.
How far could we say the internet technology is responsible for the changes
being effected (like the closure of high street banks) - and how far is
the internet simply one aspect of the cultural, social, political climate?
-
This debate is one of technological determinsm versus cultural determinism.
Someone like Castells might argue that technological innovation is re-organising
society between information/economically rich & information/economically
poor. Yet one might counter this by arguing that technology like the internet
merely reflects, exacerbates or enhances social dimensions & divisions
which are already in existence. It is simply one aspect of a far wider
global picture.
Semimar Presentation Slides
Semimar Presentation Slides: Usage
Return to contents
Publication Details
Page Created By: Kate O'Riordan
Email: k.s.o-riordan@sussex.ac.uk
Page Last Modified: Thursday, 31-Oct-2002 10:29:16 GMT
[an error occurred while processing this directive]